By KATHERINE CERAVOLO
On Jan. 29, the largest soda deal ever became official. Keurig and Dr. Pepper Snapple teamed up and will now be called Keurig Dr. Pepper.
Keurig, whose corporate family already includes Panera Bread, Krispy Kreme and Pete’s Coffee, will now expand to Dr. Pepper. This deal allows the soda company to become part of the sales and popularity of Keurig, the coffee brewers. The annual revenue of this deal will bring in about $11 billion.
The expansion of this beverage distribution network is portrayed to be a win-win for both sides. While Keurig has helpful relationships with Amazon.com Inc. and Best Buy Co., Dr. Pepper Snapple has the connections to beverage vendors and convenience stores.
With help from multiple sources, Keurig Green Mountain’s investors will own 87 percent of Keurig Dr. Pepper. As JAB Holdings Co. holds the deal as a reverse merger, this new combination of a company based on coffee and soda will boost market share for both industries. Since Keurig was the fourth-largest coffee company and Dr. Pepper was the third-largest soft-drink company in the U.S. in 2017, the influence on the market and the market shares will be worthwhile.
Keurig has had ties with Coca-Cola, which owned 17 percent stake in the business before JAB, resulting in the deal allowing Coca-Cola to gain about $25.5 million on the investment. Dr. Pepper Snapple was bought by Cadbury Schweppes in 1995 but was off the deal in 2008 when Mondelez bought Cadbury.
Helpful sources included in the legalities of the deal were BDT & Co., AFW LP, J.P. Morgan Securities LLC, Bank of America Merrill Lynch, Skadden, Arps, Slate, Meagher & Flom LLP, Morgan, and Lewis & Bockius LLP. The lead financial advisor to Keurig was Goldman Sachs & Co. while Credit Suisse Group AG. advised Dr. Pepper Snapple.
So far the multi-billion dollar deal has concluded that investors in the soft-drink company will get $103.75 a share and retain about 13 percent of the combined entity.