Going pro: A personal choice

By JOHN RIOUX

As March Madness continues on its second weekend of play, numerous players have life changing decisions to make in the upcoming weeks.

Declaring for the NBA draft and forfeiting the rest of your NCAA athletic eligibility is a personal decision that should be left up to the players themselves to make.

The news media make declarations that certain players should stay due to their physical maturation and skill, but often fail to recognize these athletes have earned the right to make the decision on their own.

Formulating an opinion for a player you know very little personal information about is a sensitive subject. You do not know their family’s financial situation or the player’s personal aspirations.

Urging someone to forfeit the guarantee of millions of dollars is not a decision that you should try and sway either way. If a player feels he needs time to develop before he makes the jump to the NBA, he and his family will come to that conclusion.

Those who earn the league minimum still make $490,180. Many professional athletes come from broken homes that are relying on them for support.

Syracuse Coach Jim Boeheim was quoted saying, “you gotta be in the top seven eight, 10 picks to make sure you’re going to be playing in the NBA,” which is subjectively wrong.

The NBA develops players faster than the NCAA, as basketball becomes your full-time job.

While it is easy to write an article saying somebody should stay in college, put yourself in their shoes. If you were guaranteed to achieve a personal goal of playing in the NBA and get paid hundreds of thousands if not millions of dollars, would you say no?

A 24-hour cupcake ATM? Yes, please!

By CLARA BENDAYAN

Have you ever dreamed of being able to dispense a delicious cupcake from a machine, while strolling the streets of New York City? If so, your dream has come true.

Sprinkles, a Los Angeles-based bakery, recently installed a cupcake-dispensing ATM on New York’s Upper East Side and it’s everything you never knew you were missing in your life. Did I mention that it’s fully functional 24 hours of the day to satisfy your sweet tooth at any hour?

If you’re not in the mood for cupcakes, the machine also dispenses cookies. In true Los Angeles & New York City fashion, it also dishes out dog treats so your pampered pup doesn’t feel left out of the party.

The sweet machine apparently holds up to 760 pastries, which are restocked daily to ensure maximum freshness. There are 20 different flavors ranging from red velvet, Cuban coffee, banana dark chocolate, and cinnamon sugar.

Shelling out $4.50 for a delectable cupcake doesn’t seem so bad when you’re saving yourself time in line at a bakery. Plus, who can stop themselves from trying out an ATM machine that pops out mouth-watering treats?

As you’ve probably guessed, this hot ticket machine is receiving crowds of people lining up to get a taste. The company has done an excellent job in creating an innovative way to get people to try their product. How many people would turn down the opportunity to try out the a revolutionary cupcake dispensing ATM machine?

There’s a certain sense of excitement in watching your cupcake appear before you that speaks to the inner child in all of us. The best part is that the fact that you receive your cupcake from a machine doesn’t take away the personal touches you’d be getting in a bakery. A sort of mechanical curtain raises, and you see your cupcake perfectly perched atop a little tray, beautifully tucked inside a decorative box with the company’s logo on top.

Screen Shot 2014-03-27 at 1.13.43 PMScreen Shot 2014-03-27 at 6.54.44 PMScreen Shot 2014-03-27 at 7.12.08 PMScreen Shot 2014-03-27 at 7.12.46 PMSocial media have been creating a huge buzz and are aiding in promoting the bakery’s latest invention, bringing in new customers every day.

News reporters have been crowding around the machine since its opening, eager to get shots of this novel way of purchasing bakery-made treats.

People and news companies have also been taking to Twitter to express their love of this machine.

A Twitter-based news account, NowThisNews, posted a stop-motion vine showing people how the machine works.

Other news accounts tweeting about this fascinating machine include HuffPostStyle, ABCNews, and Wall Street Journal.

What are you waiting for?

Hop into a cab and make your way over to 61st and Lexington Avenue to indulge in this highly innovative way to eat delectable, gourmet cupcakes!

America’s not-so-Secret Service

By JENNA JOHNSON

Recent antics of the U.S. Secret Service are no longer so secret ….

Three agents from the Secret Service were sent home from Amsterdam after one was found passed out drunk in a hotel hallway. And their activities have become international news.

An investigation is underway and the agents are blamed with “not doing more to prevent another embarrassment” for the Secret Service, as two years ago they suffered a scandal in which agents brought prostitutes back to their hotel rooms in Cartagena.

Among protecting high profile figures such as the president, the secret service also investigates crimes like counterfeit and credit card fraud.

White House Spokesperson Jay Carney said, “Generally, the President believes … that everybody representing the United States of American overseas needs to hold himself or herself to the highest standards.”

Thus, the three Secret Service agents were sent home as a disciplinary measure. Rightfully so, since their actions were somewhat shameful to the country.

However, isn’t it also a tad shameful for the news media to blatantly broadcast the incident? If America is really concerned with protecting the reputation of the Secret Service, it seems to me that they would like to keep the disciplinary measures “on the down-low.”

The federal government and president could’ve likely dealt with the three agents privately in order to avoid drawing attention to the scandal (that is, if one could call it a scandal compared to the one in Cartagena).

Of course, journalists are all for exposing the truth, the whole truth, and nothing but the truth, so it doesn’t surprise me that this story came out. That being said, I do think that exposing the weakness in a prestigious government agency might be unwise in a climate of international political unrest. It is suspected that the recent disappearance of the Malaysia Airlines flight may have been an act of terrorism.

I’ve usually leaned towards abridging some rights when safety is involved, but I realize how fine that line is.

Perhaps exposing the scandal will force the Secret Service to clean up their act. Freedom of press can often have a “watch dog” effect on the government.

And now that I think of it, I don’t want a sloppy Secret Service.

MH 370 and insensitivity of news media

By KELLY BRODY

The news has been abuzz with updates on the mystery of the missing Malaysian Airlines plane, Flight MH 370, yet as the story of the crash starts to piece together, it seems as though the feelings of the families involved are being neglected.

As the families were notified of the death of everyone aboard via SMS message, (something that would have never been done in the past), photos were snapped of the grief those related to the people on the flight felt upon receiving the news.

Heart-wrenching details, such as a woman collapsing, screaming “My son! My son!” and another woman who had to be taken off on a stretcher from the immense feeling of grief are all featured in the news. Many people urged the press not to photograph or film them, with one man even threatening a cameraman by saying “Don’t film. I’ll beat you to death!”

During a time of extreme sadness and tragedy, privacy is of the utmost importance. Yet, the press always sees the need to document every moment, especially when a story such as this one is such a hot-ticket item.

So is the press over stepping its boundaries? In this case, I believe so. It does no justice to the story to document photos and videos of the family members of those on the flight in fits of hysteria due to grief. Would you want photos taken of you upon receiving news about a death in the family?

Also, for the family members to find out about the absolute death of everyone aboard via SMS message is a tad insensitive. It’s considered rude to break up with someone over text these days, so for the Malaysian prime minister to notify the families of the death of their loved ones is a testament to the disrespect the media has over the entire situation.

The coverage of this flight tragedy has been largely publicized and laden with extremities. Many conspiracy theories have swirled about, and jokes have even been made about the mysterious nature of it all. Now that the British satellites are starting to uncover the mystery of the crash, I believe focus should be placed on the crash itself and less on the families. They deserve respect in this time of tragedy.

Taking advantage of the news

By NICOLE HOOD

When you read an article about something happening on the other side of the world, you don’t always know what references the author is making. This comes into play, especially today, when talking about extremist groups, past conflicts and past tensions between countries or states or cities.

While most people I know would scroll past the links describing “What the Brotherhood is,” I think those links are one of the most important things about web journalism. It’s an example of how our technology has given us such easy access to such important information — to really understanding the core and depth of articles about groups, people and places that we don’t normally learn about. Instead of skimming over important facts and definitions, we can now reach it with a click, as long as we’re not too lazy to do even that.

As an avid reader and writer growing up, I wanted to know what every word meant if I had never heard of it before. As a college student studying journalism and international studies, I wanted to know how international crises came about; what happened in the past, who did what and what that meant for international relations.

Sadly, I find that most people solely want to know what is happening right now, because they find that more important, more pressing to know, than things that have happened in the past—especially if they feel what has happened in the past is resolved. As a student I’ve learned that any conflict has a history, that historical events have created relationships between countries and people that affect what is happening today.

Is it just enough to read that one article, and pass over extra links between the paragraphs? I say no, I say that you should always read more into just the number of deaths, more than just the name of the opposing parties. Just knowing there is a conflict does not mean understanding what is happening.

Do others find that extra reading to be boring? Do I sound like that history teacher in high school that is always trying to make you understand ‘why history is so important’?

I say this because I’ve learned how you can think you know something confidently but that there are so many lives behind it, there are so many relationships that are always growing and changing and that they change what is happening every day.

There is a reason more than one journalist covers every event; they can’t say everything about it in one article. There is so much in every article about international happenings that there is always something you haven’t learned yet. Most people pass that by — and even if you think looking something up in another screen is too much to ask, journalists have linked you to plenty of information somewhere that your mouse will pass over anyways.

Those little blue links are designed to help you overcome the laziness that keeps you from taking that extra step for more information. They are there because that information is important and it gives, or comes from, a different view.

That’s what journalism is about. It’s was news is about; it’s the reason why people read the news in the first place—to get out of their bubble. They do it to know what is happening that they can’t see, that they haven’t encountered during their day. If you apply that way of thinking to learning about the world, you learn that one article is only what one other person has seen or taken an interest in. You read the news because what you can’t see is important. Do it full-heartedly.

People take advantage of Flight 370?

By TAYLOR HOFF

The missing Malaysia flight MH 370 has caused quite the news media rampage. This mysterious, mind boggling event of the missing flight is currently an all consuming topic. However, there are people out there taking advantage of this tragic event.

On Thursday, March 20, reports ran rampant over sites such as Facebook and Twitter, that the missing flight had in fact been found. News feeds were overwhelmed by links such as “Shocking Video Reveals Found Flight MH370.” All that had to be done in order to access these supposed videos were to share the link and sign up for something.

Many people fell for these tricks; liking and sharing as fast as they could. Fake CNN Twitter accounts were then created to further these false claims.

Cyber hackers are exploiting the intense interest in the missing planes. By having these fake videos in which people need to sign up to view, they are in fact granting the ability to hack the user’s system.

After spam e-mails became widely known to be unhealthy to the user’s server, hackers had to become creative. Most hackers today rely on social media and the most prevalent news stories or trends.

Another widespread scam surfacing on social media websites is relating to health and weight loss. With our generations’ large focus on health, it is no surprise that hackers look to target people using an ad that claims to be “the miracle weight loss pill.” These ads guarantee quick and easy weight loss at a low price. Once someone clicks on the link they are immediately send to a scam website that clones a reputable one.

In conclusion, it is important to watch what you share and like on Facebook and other social media websites. Only listen to reputable websites such as CNN.com for updates on the latest news stories. If something is serious, and happening, especially with such a large story such as the missing plane, it will have been reported in several other places besides Facebook in which you can check.

Did Gaga’s performance go too far?

By CLARA BENDAYAN

There are many artists who leave their marks on society, be it in good or bad ways.

From the moment Lady Gaga stepped on the scene, we knew she was going to go down in music history as one of the most outspoken stars we’d seen in a while. Her crazy on-stage performance antics and theatrics and her outpouring of support for LGBT rights amassed her millions of fans that she endearingly calls her “little monsters.”

Recently, an event called South by Southwest took place in Austin, Texas, from March 11-16. It is a set of film, interactive, and music festivals that take place every year.

One would think there was enough drama and buzz at SXSW after a drunken driving incident left several people dead. Then, American rapper, Tyler the Creator allegedly started a riot that turned violent and was arrested during the festivities.

As if these events weren’t enough to put SXSW on the map, Lady Gaga came out and gave a performance that left many people enraged when she allowed a vomiting performance artist throw up on her onstage during her song.

In the middle of her performance, vomiting performance artist, Millie Brown, began to regurgitate a green liquid all over Lady Gaga’s chest and body.

Lady Gaga responded to criticism over her highly controversial performance by declaring it “art in its purest form.”

Many people disagreed. While some were merely disgusted by the vomiting, others took deep offense to what they believed her performance signified and glorified.

Much like the “Cutting For Bieber,” catastrophe that happened a while ago, fans of the artist took to Twitter and other social media sites to post pictures of themselves with their hands in their mouths, resembling the act of vomiting to support their favorite singer.

This led to an angry online petition, and celebs such as Demi Lovato accusing Gaga of “glamorizing eating disorders.”

One of Demi Lovato's many tweets.

One of Demi Lovato’s many tweets.

Lovato took to Twitter to express her shock at the incident to her 21.4 million followers.

“Sad …. As if we didn’t have enough people glamorizing eating disorders already. Bottom line, it’s not ‘cool’ or ‘artsy’ at all,” she tweeted. “Would you let someone bring a needle and shoot up on you? Addiction is addiction.”

She then directed a tweet to Lady Gaga herself and said, “you’re SO talented, if not one of the most talented in our industry PERIOD. Dope is INCREDIBLE.. but you don’t have to do that.”

“I guess we weren’t completely surprised,” said Gaga. “[Millie Brown] and I know that not everybody’s going to love that performance…we don’t make things for any intention in particular other than in the spirit of entertaining the crowd and creating something that is really for the moment.”

At the end of the day, some things are just not everyone’s cup of tea. However, I do believe that sometimes artists cross the line. You can love an artist and enjoy their music. But when they make mistakes and blur the lines between acceptable and distasteful, something has to be said.

The power of social media showed through as millions of people took to Twitter especially to vent about the issue. Whether it was Lady Gaga’s “Little Monsters” defending her and bashing Demi Lovato, or Demi Lovato’s “Lovatics,” retaliating, Twitter blew up with mentions of this unforgettable incident.

Where is fashion journalism going?

By KYLA THORPE

The April issue of Vogue has Kim Kardashian and Kanye West on the cover. Whether you think this is a big deal or not, it represents something major.

The famous couple, seen weekly on gossip magazines and websites, has made it to the top of the fashion industry, gracing the cover of the most influential fashion magazine in the world.

Already, there are people across this Internet who are not in favor of this cover. Vogue, though it predominantly focuses on fashion, is still a trusted journalism source. Putting these two on the cover has caused its readers to question where the magazine is going in the fashion journalism world.

Usually, on the cover, there is an actress with an upcoming movie, or a singer with a newly released album. While Kanye’s latest album was released last June, Kim hasn’t done anything recently that might warrant her to be held in such a high regard.

She didn’t enter into Hollywood through acting, singing, or modeling, and while she’s incredibly, “famous for being famous,” it’s usually people who are at the height of their respective careers who are seen on the cover of the grandiose magazine.

I feel like this shift has been happening from reputable news sources, across all platforms. While they would prefer to stick to writing and reporting on people who matter within their specific realms, it does better for the business of the company when the paper sells–meaning it has to be sellable.

Infamous celebrities certainly do sell. While Kim and Kanye can both be fashionable, they aren’t necessarily figures who people look up to, fashionably.

I still love Vogue and many people will too, but this cover sends a message that journalism is turning more into a business rather than a creative outlet.

It will probably sell many copies and be widely read, but putting Kim and Kanye on the cover might have cost the magazine some respect.

The Golden Rule for TV news

By KERRIE HECKEL

Recently I watched a newscast where there was an abrupt shift between a package covering different theories on what happened on flight 370 to another announcing that Mila Kunis and Ashton Kutcher were expecting twins.

I was a bit taken aback that the station had scheduled a story on a tragic event to precede such a perky report on celebrities. To me, it felt that by grouping the two so closely together Flight 370 had been belittled.

It was as though the disappearances and possible deaths of these people was just another human-interest story.

My viewing experience got me wondering how I would feel if a friend or family member of mine had been on that flight and how I would feel if I was watching that station. Surely the event would be devastating to me and to see it taken so lightly by others would be sickening.

So why then did the news station set their schedule up in this way?

The story itself was reported professionally. I don’t think the news station meant to be malicious.

What happened was a crime of carelessness.

In the news station’s defense, Flight 370 has been in the news for quit some time now and it is natural to be slightly desensitized after hearing about an event over and over, and for journalists, who hear and report about tragedies on a daily basis viewing tragedy from an unemotional place is all the more natural.

Still it is important for journalists to remember their audiences do not share that same nonchalant attitude toward death. Especially if their audience could include family members of those involved.

In the case I address now, Flight 370 could have been reported much more tastefully had the scheduling been amended. Yet journalists could avoid issues like this one all together by adopting the golden rule and report as they would like to be reported to.

Realty TV star lands on Vogue cover

By NICOLE LOPEZ-ALVAR

After months of speculation, the day is finally here—Kim Kardashian is on the cover of the reputable Vogue magazine.

Yes, it’s true. A notoriously famous reality star turned model and businesswoman is posing for the most famous fashion magazine of the 21st century.

The Internet has been in frenzy from posts ranging from the overly ecstatic to the mournfully dreadful.  This is due to the star’s not-so-common start in the entertainment business, and most likely, the fact that she is posing with her fiancé, Kanye West.

Due to the Internet, fans and “haters” are able to soak up Vogues April issue with the dynamic duo through multiple platforms. These range from Twitter announcements and posts about the spread, to an in-depth video of the making of the photo shoot.

An example of said media advertising started immediately with Kim’s Instagram post on Friday. She posted onto her Instagram account stating, “This is such a dream come true!!! Thank you @VogueMagazine for this cover! O M GGGGGG!!! I can’t even breath!” The post was linked to a photograph of the magazine cover, as well as the vogue.com article itself. No less than six hours later, the post has generated 547,495 “likes” and the numbers keep on rolling in.

These sources of excessive insight are the ingenious ways magazines like Vogue use social media to promote their stories instantaneously around the world. Therefore, for celebrities, such as Kim Kardashian and Kanye West, the hysteria on social media only makes the story surface more Web sites, more smart phones, and more bank accounts.

What makes this cover story relevant is the subtle hashtag underneath the caption of the photograph, which states “#worldsmosttalkedaboutcouple.” While this statement is a vast exaggeration, the hashtag serves two purposes — a clever nod to the fact that the couple’s Instagram followers combined ad up to 20 million, as well as a subtle advertisement for the social media sites that use such hashtags so people can follow the story and discuss it in an organized fashion.

Nowadays, through the use of social media, stars as hated as they are loved like Kim Kardashian, can cover more than one platform.

Overall, business models that incorporate social media are helping everyone involved generate more business and more income, while we sit here and continue to stalk the couple’s baby, North, on Kim’s Instagram page.

Inaction leads to avoidable child deaths

By PHOEBE FITZ

Prescription drugs are killing Floridia’s kids, thanks to irresponsible parenting and little help from the Department of Children and Families (DCF).

Since 2008, more than 120 children have died in Florida after DCF was told their parents were abusing prescription drugs. And 82 percent of these kids were under 2 years old.

The children died in horrible and preventable ways; from ingesting pills that were left around to being accidentally suffocated by their drug-influenced parents laying on top of them.

News coverage of the deaths has led to a great deal of criticism for the DCF, which has been doing a poor job of monitoring and punishing neglectful parents. The agency’s advice to addicted parents is simple: Stop doing drugs and take a parenting class.

Elizabeth Rydborn, whose five-year-old daughter Ashton died of a toxic combination of pills, was investigated three times before Ashton’s death. Rydborn admitted to DCF that she had a “major problem” with meth, which she tested positive for as well as amphetamines and marijuana. DCF did nothing.

Hopefully the attention these deaths are finally receiving will force the DCF to improve, and save children’s lives.

Venezuela needs the news media

By SOFIA ORTEGA

It has been more than one month since the protests in Venezuela began. The death toll has risen to 31, more than 461 people have been injured, and thousands are being detained.

The news media has been covering this story and even people from other countries have taken over social media to be the voice of Venezuela.

However, as protests continue, media coverage has declined.

Taking in consideration that in Venezuela the government controls the media, news stations around the world should keep covering the story.

Many Venezuelans have migrated to other countries due to their country’s situation, but most of them still wish to go back. For this reason, media around the world that believes in freedom of speech and in democracy should be the voice of Venezuela.

 

March Madness and perfection

By RYAN HENSELER

Today, the first real slate of games in the 2014 NCAA Tournament kicked off. As usual, the day was filled with upsets, overtime games, and plenty of the game’s patented “madness.”

Of course, one main reason for the mania surrounding March Madness can be described in a single word: brackets. Around the country,  millions of people compete against their friends, co-workers or family members for money and bragging rights.

This year alone, more than 11 million people entered ESPN’s “Tournament Challenge,” which grants $10,000 to the top one percent of brackets submitted. However, that prize is dwarfed by Warren Buffett’s now famous “Billion Dollar Bracket Challenge”, which as the name suggests, promises $1 billion for a perfect bracket. As expected with such a large payout, the news and sports media have relentlessly covered this possibility of perfection.

For Buffett, this is an extremely low-risk, high-reward situation. He has managed to create a huge media buzz, while there is an almost miniscule chance that he will have to actually dish out the billion. For each individual bracket, the chances of predicting all 63 games correctly is close to 1 in 9.2 quintillion. The chances of anybody in the U.S. winning are under 1 in a billion.

This is a great example of Buffett’s business savvy that made him a billionaire in the first place. He was able to use the media to his advantage, get his name back into the public eye, and will almost certainly not have to deal with the monetary consequences of a perfect bracket.

Whether your bracket is perfect, or far from it, March Madness is here. You may not use bracketology to win a billion dollars, but the tournament is already shaping up to be one of the most exciting in years. We might as well enjoy it.

 

Separating fact, fiction of Flight 370

By JOHN RIOUX

Nearly two weeks ago, Malaysian Airlines flight 370 disappeared with 239 passengers on board.

Information regarding the flights whereabouts has become some of the most sought after daily news. Many different theories and conspiracies have been brought to the public’s eye through various methods of news.

Networks such as CNN have been dedicating hours upon hours to this single issue, endlessly talking about a discussion that has no concrete answer.

It is important that the media focuses their theories based on certainties that have been given rather than headlines that will receive views.

The fact that there is no definitive answer yet on where the plane is located gives journalists the opportunity to write stories they know will garner attention. Rather than pushing their readers to known truths, many are spreading conspiracies that often times have no basis.

While I understand those in the media are under heavy pressure to entice readers to their page, spreading fictional work is not the way to go about it.

People are drawn to abnormal headlines as they want to be apart of something that has never happened before. There are many people who are hoping the disappearance of the plane is a conspiracy, as numerous stories would come from it.

While nobody truly knows where this flight is, I hope news networks and journalists alike stop pushing their own personal agendas. It is tedious to watch analysts argue about something they know very little accurate information about.

No such thing as bad press?

By KELLY BRODY

To be talked about in the news media is something many people actively seek.

Coverage in any form of media means that you’re relevant and people care enough to publish a story about you in hopes that people will be equally as intrigued. It has become a trend in Hollywood to strive for media coverage.

Celebrities will often stage paparazzi pictures when they’re looking good or want to be seen so they can land themselves in a tabloid, and some even sell stories about themselves to the gossip magazines. You’d think that celebrities would want the stories about themselves to be image-boosting and positive, but that is not always the case.

Recently, an image of a Scattergories paper filled with the names of Lindsey Lohan’s supposed sexual partners, her “little black book” of sorts, has leaked with InTouch Weekly owning exclusive rights to it. Many questions have swirled around the leaking of this list, as  its leak coincidentally ties to the premiere of Lohan’s new reality show on the OWN network.

The list is certainly juicy, and it has Twitter, Facebook, and all the news sources, including more “serious” publications such as Fox News and the New York Daily News, abuzz. But is the list real? Or is it just an attempt to bring Lohan back into the spotlight?

It is unethical in media law to publish false information, and doing so can contribute to the crime of defamation. In the case of the Lohan List situation, no comments have come from either Lohan or her representatives, so either she is keeping mum on the situation because she is enjoying this burst of media attention or because she is behind the “leak” of the list after all.

The story behind the retrieval of the list should also be considered in regards to legitimacy. The actress supposedly crafted the list during an alcohol-infused night out with friends at the Beverly Hills Hotel on Jan. 30. She then, according to sources, “tossed the list aside.” Something as intimate as a “conquest list” is not something you just toss aside, as the names on it include a lot of powerful, rich and, for some, married men.

Lindsey's "Conquest List." Note the misspelled "Zack Effron." (Source- InTouch Weekly).

Lindsey’s “Conquest List.” Note the misspelled “Zack Effron.” (Source- InTouch Weekly).

Also, InTouch first released the list with a majority of the names blurred out.

Just recently did they uncover some of the blurred names, and still a few remain hidden. This will insure that the story has staying power, as people will want to wait and see who the still-uncovered names are.

Among the names on the list are recently engaged Ashton Kutcher, deceased Heath Ledger, New York Rangers hockey player Aaron Voros and Oscar-nominated James Franco.

While it’s possible the acquisition and legitimacy of the list is true, it seems to me as a classic case of “There’s no such thing as bad publicity” on part of Lohan. Either way, it worked and everyone’s back to talking about Lindsay. She wouldn’t have it any other way.

The obsession with Flight 370

By JENNA JOHNSON

After Malaysia Air flight 370 went missing on March 8, the news media have been obsessed with finding it. Every TV station, network, and website offers viewers new developments, clues, and even theories at any opportunity.

The story even has celebrities captivated — Courtney Love chimed in tweeting a picture of the ocean with what appears to be oil on the surface that she thought might indicate where the plane landed. (Her theory was later rejected by crowdsourcing site, Tomnod.com).

Screen Shot 2014-03-18 at 4.57.17 PMAirline issues are often in the news, from excessive airport delays to mechanical difficulties and, unfortunately, sometimes a plane crashes. However, none of these stories make the top story of news websites for 11 consecutive days.

What makes this story so interesting is the mystery of it all. Audience attention has raised many questions: Why did the plane veer off course? Who was responsible? Was it an act of terrorism or simply a freak accident? And more importantly, why is this plane so hard to find it?

So far, many of these questions have been unanswered. The flight appeared to be on the correct course from Kuala Lumpur to Beijing until all contact was lost at 1:22 a.m. The Royal Thai Air Force radar and the Malaysian military radar were able to track the plane turning west over the Indian Ocean toward the Strait of Malacca.

Investigators theorize that the plane was intentionally steered off-course, but still have no working knowledge of the plane’s final fate.

I think it is rare and particularly interesting that a story is picked up while it has more questions than answers. It doesn’t even lend itself to news coverage well, as there is no footage of the actual plane. Newscasters can only offer the new developments and interview aviation experts, occasionally throwing in some b-roll of the Indian Ocean or the aircraft tracking system. The story has become slightly more conducive to television with the background checks on the pilots and interviews of family members. In this particular case, the lack of answers is actually what causes the story to not to be newsworthy, but to stay newsworthy for so long.

However, though Flight 370 still remains a mystery, what is not a mystery is how much the families of the missing must be suffering. The story is both a mystery and a tragedy, and as the story develops, I truly hope that the media gives due respect to those who are personally affected by it. At times it is easy to become enveloped in the conspiracy and suspense, but the media must also remember that the 227 passengers lost is more than just a number.

Prankvertising market strategy spreads

By CLARA BENDAYAN

Prankvertising is the name of the latest marketing fad sweeping the web.

Hidden cameras are strategically placed around the world, aiming to record people’s reactions to completely unexpected situations and spooky encounters.

A new company, Thinkmodo, has attempted to take over the market for young viewers that are most involved with viral videos.

Their most recent ad for the movie, “Devil’s Due,” garnered more than 35 million views on YouTube within the first seven days of being uploaded. The video spread like wildfire on social networking sites such as Facebook and Twitter.

Another popular ad from this company was their successful marketing ploy for the horror film titled, “Carrie.” Cameras were hidden inside a coffee shop in New York City and an actress appeared to be using telekinetic powers to throw objects and people (other actors) against a wall in rage.

The customers, unaware of the setup, were seen fleeing and swearing, seeking cover from this deranged woman who appeared to possess magical powers. Visual effects were also used to further enhance the mayhem.

This bizarre and unique marketing tactic achieved wonders as it increased awareness and promoted the movie greatly.

Another interesting part of this is that the company includes the behind-the-scenes footage where production crew members are seen setting up the prank. This pulls the viewer in from the start and grabs their attention for the duration of the video to see the results.

This novel marketing tactic is clearly serving its intended purpose, which is to use creativity to attract viewers and promote products and ideas. This emerges at a perfect time, as social media has compromised the average person’s attention span.

Additionally, the influx of advertisements seen everywhere — on buses, pop-up ads online, YouTube ads, for example — are flustering many consumers. People are beginning to ignore advertisements since they are too rampant and ubiquitous, diverting people’s attention elsewhere.

Prankvertising is a refreshing way to market as people are drawn in without reservations or restrictions since it’s spontaneous. People are demanding alternatives to traditional branding, and it’s an excellent way to utilize the power of the World Wide Web.

Thinkmodo founders James Percelay and Michael Krivicka, for content to go viral, the idea within it has to be really new. It has to be engaging and easy to search for. Since it’s new, you will find it when you search for it as there’s no other video like it.

I think this is an excellent strategy and it comes at a time where it will be most well received. We share videos through various social media outlets on a daily basis across countries. People love to see how others react to humorous or frightful situations, and our curiosities are piqued when the circumstances are as unique and unprecedented as this new marketing strategy.

Syrian war turns three — and worsens

By PHOEBE FITZ

The crisis in Syrian, now approaching its third anniversary, is not getting any better, as a village in the central Homs Province was seized by government forces on Saturday.

The village, Zara, is located near the Lebanese border and was previously held by the rebels. After weeks of gruesome fighting, the government has finally gained control.

Control of Zara is important to the Syrian government for the town’s large Sunni Muslim population-as the majority of Sunnis have supported the revolution-and because the town is another gain for the government’s quest to secure the Syria-Lebanon border.

This border is practically nonexistent, however, as Lebanon continues to be pulled into Syria’s war. Lebanese Sunnis and Shiites alike continue to pour into Syria- each fighting for different sides.

The civil war has taken more than 140,000 lives and more continue to be taken every day in battles themselves as well as other terrorist attacks. 2.5 million Syrians have already fled the country.

About 60 miles south of Zara, a town called Yabroud is now being targeted by the government forces. Another town on the edge of the Lebanese border, Yabroud is rebel held and has reported heavy aerial attacks.

UNICEF, Armani provide water to world

By NICK CARRA

UNICEF and Giorgio Armani have joined forces to help those who do not have water by challenging those who cannot put their cell phones down.

The challenge is to not touch your phone for 10 minutes and, by doing so, donating one day’s worth of water for a person in need.

To take the challenge, visit uniceftapproject.org on your phone, then follow the instructions on screen. I took the challenge and have a record of one hour and two minutes. Enough time and water to give to six people who do not have enough to get by.

I also have a couple of 10 minute attempts, but when I saw that day’s record of 254 hours, 27 minutes and 42 seconds, the competitive side in me was inspired to leave my phone for just a bit longer each time to boost my record.

While the page is active it flashes facts to keep you entertained such as how much water you have currently supplied, how much water you will supply in the next 10 minutes and even how many smiley face text-messages have been sent in the time you have not used your phone.

It’s good to see a big name company like Armani involved in a project like this, not only is it good marketing for Armani, but it also benefits children and others in developing countries. The Web page gave me a good feeling.  Get away from your phone, you don’t really need it.

Not all riots are merciless

By NICOLE LOPEZ-ALVAR

Members of Pussy Riot, the Russian feminist art collective based in Moscow, were attacked this week while eating at a McDonald’s in Russia.

Six men wearing political paraphernalia came after two of the group’s primary members, Nadezhda Tolokonnikova and Maria Alyokhina, with paint from syringes and threw garbage at them as they were eating breakfast.

This is neither the first nor the last time the dissident members of Pussy Riot will be in the headlines for being targeted by government officials and radicals.

However, with the power of social media and video documentation, Pussy Riot has been able to make a positive, yet controversial, mark in Russia and across the Western hemisphere. It has done so by promoting an equal rights agenda through provocative musical performances.

These performances and “riots” are videotaped and spread around the Internet until government officials demand for them to stop. Only issue is, they never stop.

After this week’s attack, the women took to YouTube immediately to affirm the obscene behavior they had unfortunately encountered from sexist and prejudiced individuals. Even in 2014, the art collective continues to strike a nerve in Russia.

“It hurts! Why are you doing this?” Tolokonnikova said in the video, with green stains on her face and hands. “You don’t have the right to hurt me. Please don’t do that to anyone anymore.”

After the band members posted the video of the attack online, the global response was proliferating — and in retrospect, all publicity is good publicity for such activists. This assault is another example of the corrupt mentality plaguing Russia.

Pussy Riot is distinguished in the West as a group of courageous activists who continue to fight for the most basic human right — the freedom of speech. However, as illustrated in this post, the group’s provocative and, at times, disruptive approaches to art activism are still unappealing to the ultra conservative, “Putinistic,” eye.