Media exposes Ray Rice scandal

Posted on September 12, 2014 by Meaghan McClure

By MEAGHAN McCLURE

Social media play a huge role in the lives of everyone today. More importantly, when a breaking news story is released, it is almost impossible to not hear of it on Facebook, Twitter or any similar social media outlet, while everyone gives out their own opinions.

This is why social media played a key role in the termination of a football player’s contract and indefinite suspension from the NFL.

Ray Rice was caught on camera dragging his unconscious fiancee out of a casino elevator way back in February. So why did it take almost seven months to give him a punishment fit for his horrifying act?

When the first video was released and widely covered by news and sports media, there was public shock, but of a relatively small scale. People were disgusted, but forgot about it in due time, and Rice only suffered a two-game suspension.

It wasn’t until TMZ released a second video, making the attack more visual, that the NFL and Ravens alike stepped up Rice’s punishment.

What is the difference between the release of the two videos? Public backlash.

After the release of the first video, it was a trending story for no more than a few days, quick to be forgotten in a league where crimes like this aren’t that foreign. However, it has been a week since the second was released, and new developments in the story are coming out everyday.

The public became so outraged, it took to social media, making this story a trending topic on Twitter and Facebook for over a week. In a society where the average internet user’s attention span is minimal, this was a long time. The public influence concerning this story was strong enough to end a man’s career, and make NFL reconsider policies.

It is clear the effect social media and the public’s opinion had on this Ray Rice situation. What is not clear, however, is the reason why it took this high level of intensely bad publicity to make the NFL take appropriate measures in the punishment.

Although social media is a blessing, allowing powerful entities like the NFL to hear the voices of the public, it should not have been the driving force to ultimately force the NFL to suspend Rice indefinitely.

The NFL leadership claimed to not have seen the second video until Monday, although law enforcement officials confirm it was sent to the league office in April. Even still, everyone knew what had happened on that elevator and the NFL should have taken appropriate measures then, rather than wait to see if the situation would blow over.

With all these facts known, the NFL has portrayed itself in a horrible light and the influence and backlash of social media are not going to help the league out or lead people to forget about it anytime soon. Let’s just hope the league handles the next situation better than it did this one.

Twitter: The ultimate news source?

Posted on September 12, 2014 by Kacie Nelson

By KACIE NELSON

The Internet has revolutionized the way people communicate with one another. This is an undisputed and well-known fact.

But I’d like to argue that social media, and more specifically Twitter, has begun to revolutionize the field of journalism.

Since its beginnings in 2006, Twitter has taken the digital world by storm. In spite of the skeptics, it grew in popularity at a record pace and has even been accredited with “launching what has been referred to as the “microblogging” phenomenon.”

Backing up a bit for my less tech-savvy readers, Twitter is a social media site through which people can create a profile for free and post messages of 140 characters or less about things going on in their lives. These messages are called “tweets.” People can “follow” their friends, family, favorite companies/brands, and news organizations to keep up with what’s going on in their lives.

Now, I say that Twitter is quite possibly becoming the ultimate news source for a number of reasons.

First, the obvious reason being that people no longer have to tune in to their local news station on the radio or television for the news. They also don’t have to wait for the newspaper to come the next morning. They can simply go their favorite news station’s Twitter account to keep up with what’s going on.

Not only is this a more effective way of distributing news, since it is reaching a mass of people at once; but it also is efficient because people can find out about news almost as soon as it happens.

But Twitter also acts as a news source for journalists and reporters.

By scrolling through their timeline, journalists can see what people are talking about and what the big news stories are at the moment. If there is a big event or big story occurring somewhere across the country, news companies can simply send out their people to go get the story instead of waiting to hear about it via another outlet.

In my opinion, these are all huge signs alluding to the fact that Twitter and other social media outlets are going to begin dominating the field of journalism and playing a larger role sooner than we think.

Media ‘Photoshopping’ bill proposed

Posted on April 21, 2014 by Clara Bendayan

By CLARA BENDAYAN

It’s no secret that fashion campaigns and celebrity photo-shoots aren’t released to the public until every aspect is perfected through the art of Photoshop. People in the media look flawless and are usually airbrushed from head to toe.

An example of a Photoshopped image (Courtesy of Google images)

Although certain companies like American Eagle are attempting to break through this long-used system and tradition of heavily Photoshopping models and celebrities to make them look impossibly perfect, there are still far too many companies using these techniques.

Youth nowadays are very impressionable, and the percentage of eating disorders and self harm among teens is unfortunately not getting any lower. This issue doesn’t only affect youth, as it can be applicable to people of all ages, even surpassing gender barriers.

People are being exposed to unattainable images of beauty, as they are fabricated through technology and appear almost inhuman. Some bodies are skewed to the point where it is scientifically and biologically impossible.

In an effort to reconcile the wrongs that Photoshop is causing in modern-day society, lawmakers have co-sponsored a bi-partisan bill that would make misleading Photoshopped pictures illegal.

A before and after example of Photoshopping (Courtesy of Google images)

The bill, called the “Truth in Advertising Act,” was introduced by Republican Representative Ileana Ros-Lehtinen, and Democratic Representative Lois Capps.

This act would require the Federal Trade Commission to report on any “materially change [in] the physical characteristics of the faces and bodies of the individuals depicted.”

It would also require the regulatory body to work with health and business professionals and experts to establish a set of standardized and safe practices when it comes to altering images.

The bill’s introductory paragraph supports the aforementioned fact that these images are enabling eating disorders.

“The dissemination of unrealistic body standards has been linked to eating disorders … [and] has a particularly destructive health effect on children and teenagers.”

Capps expressed that the legislation seeks to reduce the amount of Photoshopped images on the market, as they are negatively affecting young people, especially girls.

“Just as with cigarette ads in the past, fashion ads portray a twisted, ideal image for young women,” said Capps. “And they’re vulnerable. As sales go up, body image and confidence drops.”

This bill sounds too good to be true. We’re in an age where no ad or image slips by without being retouched in some shape or form. This society is in too deep with Photoshopping, and I foresee quite a bit of backlash coming from many different sources in various industries if this bill goes through.

Teen asks Netflix to prom via Twitter

Posted on April 14, 2014 by Clara Bendayan

By CLARA BENDAYAN

The latest trend on social media among teenagers seems to be prom-asking, modernly known as a “promposal.” However, this trend doesn’t occur among each other. Rather, there’s been a spike in gutsy teens asking their favorite celebrities to prom via Instagram, YouTube and Twitter.

With the emergence of social media sites such as Twitter, where fans are able to communicate with their favorite celebrities, there has been a rise in celebrity-fan communication.

Celebrities and famous companies gets millions of tweets a day, and obviously not all of them are answered or seen. However, sometimes some people get lucky and their dreams come true.

This was the case with Muthana Sweis, a 17-year-old from Chicago who asked Netflix, a popular streaming company, via Twitter if the company would go with him to his junior prom if his tweet got 1,000 retweets.

While many would think this is odd, Sweis became the most popular guy in his high school for his unique stunt.

“How is a movie website going to escort my baby brother to prom?” asked Sweis’s sister.

Good question. It turns out that Netflix agreed and decided to give Sweis a bunch of cool accessories and clothing from iconic movies and TV shows.

Did I also mention that they hooked him up with James Bond’s “Skyfall” tux and the 1950s Buick from “Grease?” Not too shabby at all. They also gave him the choice of a chauffeur along with choosing his tux and ride.

Naturally, he chose a Danny Zuko look-alike.

Muthana Sweis’s tweet promposal to Netflix (Courtesy of HuffingtonPost).

Netflix sent a camera crew to the teen’s hometown and followed him to prom. When he arrived, nearly every student jumped at the chance of snapping an Instagram picture of him and, of course, with him.

Final verdict? I guess Netflix will no longer be associated with being that site where you binge-watch shows on when you’re not feeling social. This also proved to be an excellent and nontraditional marketing strategy.

Netflix’s response to Sweis’s tweet (Courtesy of HuffingtonPost).

This exciting tale definitely displays the positives of social media and the benefits of being able to communicate more freely with popular celebrities and companies that you’d likely never meet otherwise.

Muthana managed to make his prom night truly unforgettable, by requesting something he probably didn’t even know was possible. This just leaves everyone else kicking themselves and thinking “why didn’t I think of that first?!”

The right ending for a series?

Posted on April 12, 2014 by Ryan Henseler

By RYAN HENSELER

Everyone has their favorite TV shows. Everyone knows those shows that draws you in and makes you genuinely care about the characters. Shows that you mindlessly binge watch on Netflix and end up knocking out multiple seasons in a weekend.

“Breaking Bad,” “The Wire” and “Game of Thrones” are dramas that keep you on the edge of your seat. “Scrubs,” “The Office,” and a few other comedies achieve an interesting and great balance of laughs and genuine emotions.

One conundrum that all writers and creators must face at some point is the question of how to end a beloved show. Some opt to go with the classic happy ending. Some look to add a twist and shock viewers. Some, like “Breaking Bad,” end the series sadly, but remain true to the main character of the show.

This problem is thrown into the national spotlight and debated every time a long-running series reaches its conclusion. The most recent example came with the ending of CBS comedy “How I Met Your Mother” last week.

If you haven’t seen the ending and want to, you may want to stop reading now.

The creators of the show, Carter Bays and Craig Thomas, opted to try for the twist ending, and opinions are highly mixed on whether or not they succeeded. The creators opted to kill off the titular mother. The main character, Ted, was telling the story to his children six years after her death as a veiled way of asking their permission to ask out their “Aunt Robin,” one of the shows main characters and Ted’s off and on girlfriend during the show’s run.

The show has come under heavy fire from both viewers and critics for the finale. Those that disliked the ending have complained about the mother’s death itself and were also extremely disappointed to see Ted revert to a woman he supposedly “got over” many times and who also happens to be his best friend’s ex-wife.

The creators have said that this was the plan for the finale since the beginning and a final scene with the kids was shot during Season 2, before the actors outgrew their roles. However, many have said that the direction of the show has changed since then and the writers failed to account for it in the finale.

Essentially, this question proves that it’s impossible to please everyone, even those people who have remained loyal to a show for a long time.

Colbert shocks media as new host

Posted on April 11, 2014 by Nicole Lopez-Alvar

By NICOLE LOPEZ-ALVAR

Since the announcement of David Letterman’s retirement from “late night” last week, rumors of who the new host for “The Late Show” on CBS would be went viral. After much speculation about Chelsea Handler and SNL alumni Amy Poehler, the network confirmed on Wednesday morning that the host would be Stephen Colbert.

This, unsurprisingly, took the news and entertainment media by storm.

What is so refreshing and bold of CBS’ choice is the host himself — he’s a satirist, comedian, writer, host, and producer — not many hosts have that on their resume. The network is hoping he will be the perfect competition for the neighborly network of NBC, which offers “The Tonight Show” with Jimmy Fallon and “Late Night” with Seth Meyers in its lineup — all three being hosts who represent a younger demographic of political, progressive, comedic, and sharp audience members.

In a classic “Colbert-esque” public statement, the comedian said,

“Simply being a guest on David Letterman’s show has been a highlight of my career. “I never dreamed that I would follow in his footsteps, though everyone in late night follows Dave’s lead. I’m thrilled and grateful that CBS chose me. Now, if you’ll excuse me, I have to go grind a gap in my front teeth.”

This latest shake up in late night has received mostly positive reviews from the media and from social media, which is where I first heard of the news. However, Colbert’s infamous character from the show he hosted on Comedy Central for the past two decades, “The Colbert Report,” was quite a controversial one.

Suey Park, a writer and activist, who wrote an opinion post on Time.com about the matter, stated that,

“The main thing we’ve learned from #CancelColbert, and the outcome we now see as Colbert is elevated once again, is that the belittling the voices, activism, and writing of women of color is a profitable venture.”

Colbert’s portrayal as a satirical conservative has caused him to be as hated as he is loved due to his racist, stereotypical, and prejudice remarks—all made under the assumption that he is playing a “character” but, after 20 years, this has become a blurred line.

One thing is for sure, he will definitely be stirring up the “plain as toast” comedy routine that is “The Late Show” and the media are sure to love it.

‘Game of Thrones’ audience skyrockets

Posted on April 8, 2014 by Jenna Johnson

By JENNA JOHNSON

First, I have to start out by saying that I have waited years to be able to actually write a school assignment regarding “Game of Thrones.” So I will try my hardest to stay unbiased and keep this post about the media. (No promises.)

Sunday marked the season premier of the fourth season of the show, with more than 6.6 million viewers tuning in on HBO. The final count was 8.2 million after viewers watched the reruns on HBO Go.

“Game of Thrones” has steadily increased its viewership since its inception in 2011. Additionally, it is the most successful HBO show since “The Sopranos.”

In this digital age, the media have to measure audiences in a variety of ways. Not only do they record the number who tune in to the show “live,” but also the reruns, on-demand services, and streaming services such as Netflix or HBO Go.

Did I mention that the amount of viewers watching HBO Go crashed the server?

Yeah. It’s that good.

What is interesting about “Game of Thrones” is that it is exclusive to HBO. It cannot (legally) be watched anywhere else. So that means, all 8.2 million viewers who watched the show Sunday night paid for it.

In an earlier blog post, I agreed with the notion that consumers don’t care about the platform they receive the entertainment from, as long as they receive it. However, I was mostly thinking about platforms that are free.

A total of 9.3 million viewers tuned in for the 10th season premier of ABC’s top rated show, “Grey’s Anatomy.” And that show is broadcast over the air. Viewers don’t even have to have cable to watch it.

Thus, “Grey’s Anatomy” grossed just more than a million viewers beyond that of “Game of Thrones,” even though it’s free to watch.

Apparently audiences are willing to cough up the dough for uninterrupted access to their favorite shows. This can also be seen from the success of subscription based entertainment companies such as Netflix, which has been used more widely for streaming than actually sending DVDs, its intended purpose.

So what is it that is making “Game of Thrones” so incredibly successful?

It may have to do with the fact that HBO Go allows audiences to watch the shows available on HBO on-demand, albeit an hour later than the live premier (but who watches live now anyway? Well, except for the 6.6 million who tuned in to GoT live, of course).

However, most television shows have a live premier and some sort of service similar to HBO Go that allows the episode to be watched later so that it can count toward the audience measurement.

To me, Game of Thrones is almost certainly the exception, not the rule for HBO viewership. The makers know they have something so great that people will pay HBO to watch it.

And, the reason for that has an exceedingly simple, irrefutable, probably-not-media related answer: “Game of Thrones” is awesome.

How Aereo could change television

Posted on April 3, 2014 by Jenna Johnson

By JENNA JOHNSON

Since its debut in February 2012, Aereo has been a bone of legal contention among big broadcast networks. Aereo is a subscription-based service which allows users to stream live and time-shifted over-the-air signals to virtually any device — television, cell phone, or tablet.

The big names in broadcast television, such as ABC, NBC, CBS, and Fox, expressed animosity toward Aereo, claiming that the service violates copyright laws and undermines the long-standing tradition of cable companies paying retransmission fees to the networks.

The U.S. Supreme Court is set to hear the case beginning April 22, 2014.

However, some small and independent broadcasters (SIBs) and low power TV stations recently claimed that they back Aereo. They enjoy the exposure that Aereo gives their businesses.

Some of these stations told the court that they “depend heavily on such user-friendly viewing technologies to reach audiences, especially audiences who may not have viewing equipment, cable, or satellite television.”

The fate of SIBs is in the hands of the Supreme Court. If Aereo is found to not violate copyright laws (meaning their streams are not found to constitute as public performances), it could be a game changer.

No broadcast networks have ever really been able to compete with the “Big Three” with the exception of Fox, which came onto the scene in 1996. Since then, even with the availability of news from other platforms, the four biggest networks have reigned supreme.

But, if Aereo allows for streaming at a rate cheaper than cable, the large networks may lose some of their power. This is not to say that SIBs will trump the media giants, but they will definitely have the opportunity to offer a little competition.

Additionally, it is interesting to note that cable and broadcast networks were at odds when cable was first introduced. Aereo may create an alliance against a common foe. Both networks and cable companies will lose money and audiences with Aereo, and at least cable networks pay retransmission fees to the networks.

I personally doubt that the Supreme Court will find Aereo legal, unless networks and Aereo work out some sort of retransmission deal.

On the other hand, if Aereo is approved, the way we watch television could change forever. In today’s digital age, few care about the platform of entertainment or information as long as they get it, which makes the convenience of Aereo an increasingly appealing option.

A 24-hour cupcake ATM? Yes, please!

Posted on March 27, 2014 by Clara Bendayan

By CLARA BENDAYAN

Have you ever dreamed of being able to dispense a delicious cupcake from a machine, while strolling the streets of New York City? If so, your dream has come true.

Sprinkles, a Los Angeles-based bakery, recently installed a cupcake-dispensing ATM on New York’s Upper East Side and it’s everything you never knew you were missing in your life. Did I mention that it’s fully functional 24 hours of the day to satisfy your sweet tooth at any hour?

If you’re not in the mood for cupcakes, the machine also dispenses cookies. In true Los Angeles & New York City fashion, it also dishes out dog treats so your pampered pup doesn’t feel left out of the party.

The sweet machine apparently holds up to 760 pastries, which are restocked daily to ensure maximum freshness. There are 20 different flavors ranging from red velvet, Cuban coffee, banana dark chocolate, and cinnamon sugar.

Shelling out $4.50 for a delectable cupcake doesn’t seem so bad when you’re saving yourself time in line at a bakery. Plus, who can stop themselves from trying out an ATM machine that pops out mouth-watering treats?

As you’ve probably guessed, this hot ticket machine is receiving crowds of people lining up to get a taste. The company has done an excellent job in creating an innovative way to get people to try their product. How many people would turn down the opportunity to try out the a revolutionary cupcake dispensing ATM machine?

There’s a certain sense of excitement in watching your cupcake appear before you that speaks to the inner child in all of us. The best part is that the fact that you receive your cupcake from a machine doesn’t take away the personal touches you’d be getting in a bakery. A sort of mechanical curtain raises, and you see your cupcake perfectly perched atop a little tray, beautifully tucked inside a decorative box with the company’s logo on top.

Social media have been creating a huge buzz and are aiding in promoting the bakery’s latest invention, bringing in new customers every day.

News reporters have been crowding around the machine since its opening, eager to get shots of this novel way of purchasing bakery-made treats.

People and news companies have also been taking to Twitter to express their love of this machine.

A Twitter-based news account, NowThisNews, posted a stop-motion vine showing people how the machine works.

Other news accounts tweeting about this fascinating machine include HuffPostStyle, ABCNews, and Wall Street Journal.

What are you waiting for?

Hop into a cab and make your way over to 61st and Lexington Avenue to indulge in this highly innovative way to eat delectable, gourmet cupcakes!

MH 370 and insensitivity of news media

Posted on March 25, 2014 by Kelly Brody

By KELLY BRODY

The news has been abuzz with updates on the mystery of the missing Malaysian Airlines plane, Flight MH 370, yet as the story of the crash starts to piece together, it seems as though the feelings of the families involved are being neglected.

As the families were notified of the death of everyone aboard via SMS message, (something that would have never been done in the past), photos were snapped of the grief those related to the people on the flight felt upon receiving the news.

Heart-wrenching details, such as a woman collapsing, screaming “My son! My son!” and another woman who had to be taken off on a stretcher from the immense feeling of grief are all featured in the news. Many people urged the press not to photograph or film them, with one man even threatening a cameraman by saying “Don’t film. I’ll beat you to death!”

During a time of extreme sadness and tragedy, privacy is of the utmost importance. Yet, the press always sees the need to document every moment, especially when a story such as this one is such a hot-ticket item.

So is the press over stepping its boundaries? In this case, I believe so. It does no justice to the story to document photos and videos of the family members of those on the flight in fits of hysteria due to grief. Would you want photos taken of you upon receiving news about a death in the family?

Also, for the family members to find out about the absolute death of everyone aboard via SMS message is a tad insensitive. It’s considered rude to break up with someone over text these days, so for the Malaysian prime minister to notify the families of the death of their loved ones is a testament to the disrespect the media has over the entire situation.

The coverage of this flight tragedy has been largely publicized and laden with extremities. Many conspiracy theories have swirled about, and jokes have even been made about the mysterious nature of it all. Now that the British satellites are starting to uncover the mystery of the crash, I believe focus should be placed on the crash itself and less on the families. They deserve respect in this time of tragedy.

March Madness and perfection

Posted on March 21, 2014 by Ryan Henseler

By RYAN HENSELER

Today, the first real slate of games in the 2014 NCAA Tournament kicked off. As usual, the day was filled with upsets, overtime games, and plenty of the game’s patented “madness.”

Of course, one main reason for the mania surrounding March Madness can be described in a single word: brackets. Around the country, millions of people compete against their friends, co-workers or family members for money and bragging rights.

This year alone, more than 11 million people entered ESPN’s “Tournament Challenge,” which grants $10,000 to the top one percent of brackets submitted. However, that prize is dwarfed by Warren Buffett’s now famous “Billion Dollar Bracket Challenge”, which as the name suggests, promises $1 billion for a perfect bracket. As expected with such a large payout, the news and sports media have relentlessly covered this possibility of perfection.

For Buffett, this is an extremely low-risk, high-reward situation. He has managed to create a huge media buzz, while there is an almost miniscule chance that he will have to actually dish out the billion. For each individual bracket, the chances of predicting all 63 games correctly is close to 1 in 9.2 quintillion. The chances of anybody in the U.S. winning are under 1 in a billion.

This is a great example of Buffett’s business savvy that made him a billionaire in the first place. He was able to use the media to his advantage, get his name back into the public eye, and will almost certainly not have to deal with the monetary consequences of a perfect bracket.

Whether your bracket is perfect, or far from it, March Madness is here. You may not use bracketology to win a billion dollars, but the tournament is already shaping up to be one of the most exciting in years. We might as well enjoy it.

Separating fact, fiction of Flight 370

Posted on March 20, 2014 by John Rioux

By JOHN RIOUX

Nearly two weeks ago, Malaysian Airlines flight 370 disappeared with 239 passengers on board.

Information regarding the flights whereabouts has become some of the most sought after daily news. Many different theories and conspiracies have been brought to the public’s eye through various methods of news.

Networks such as CNN have been dedicating hours upon hours to this single issue, endlessly talking about a discussion that has no concrete answer.

It is important that the media focuses their theories based on certainties that have been given rather than headlines that will receive views.

The fact that there is no definitive answer yet on where the plane is located gives journalists the opportunity to write stories they know will garner attention. Rather than pushing their readers to known truths, many are spreading conspiracies that often times have no basis.

While I understand those in the media are under heavy pressure to entice readers to their page, spreading fictional work is not the way to go about it.

People are drawn to abnormal headlines as they want to be apart of something that has never happened before. There are many people who are hoping the disappearance of the plane is a conspiracy, as numerous stories would come from it.

While nobody truly knows where this flight is, I hope news networks and journalists alike stop pushing their own personal agendas. It is tedious to watch analysts argue about something they know very little accurate information about.

No such thing as bad press?

Posted on March 19, 2014 by Kelly Brody

By KELLY BRODY

To be talked about in the news media is something many people actively seek.

Coverage in any form of media means that you’re relevant and people care enough to publish a story about you in hopes that people will be equally as intrigued. It has become a trend in Hollywood to strive for media coverage.

Celebrities will often stage paparazzi pictures when they’re looking good or want to be seen so they can land themselves in a tabloid, and some even sell stories about themselves to the gossip magazines. You’d think that celebrities would want the stories about themselves to be image-boosting and positive, but that is not always the case.

Recently, an image of a Scattergories paper filled with the names of Lindsey Lohan’s supposed sexual partners, her “little black book” of sorts, has leaked with InTouch Weekly owning exclusive rights to it. Many questions have swirled around the leaking of this list, as its leak coincidentally ties to the premiere of Lohan’s new reality show on the OWN network.

The list is certainly juicy, and it has Twitter, Facebook, and all the news sources, including more “serious” publications such as Fox News and the New York Daily News, abuzz. But is the list real? Or is it just an attempt to bring Lohan back into the spotlight?

It is unethical in media law to publish false information, and doing so can contribute to the crime of defamation. In the case of the Lohan List situation, no comments have come from either Lohan or her representatives, so either she is keeping mum on the situation because she is enjoying this burst of media attention or because she is behind the “leak” of the list after all.

The story behind the retrieval of the list should also be considered in regards to legitimacy. The actress supposedly crafted the list during an alcohol-infused night out with friends at the Beverly Hills Hotel on Jan. 30. She then, according to sources, “tossed the list aside.” Something as intimate as a “conquest list” is not something you just toss aside, as the names on it include a lot of powerful, rich and, for some, married men.

Lindsey’s “Conquest List.” Note the misspelled “Zack Effron.” (Source- InTouch Weekly).

Also, InTouch first released the list with a majority of the names blurred out.

Just recently did they uncover some of the blurred names, and still a few remain hidden. This will insure that the story has staying power, as people will want to wait and see who the still-uncovered names are.

Among the names on the list are recently engaged Ashton Kutcher, deceased Heath Ledger, New York Rangers hockey player Aaron Voros and Oscar-nominated James Franco.

While it’s possible the acquisition and legitimacy of the list is true, it seems to me as a classic case of “There’s no such thing as bad publicity” on part of Lohan. Either way, it worked and everyone’s back to talking about Lindsay. She wouldn’t have it any other way.

The obsession with Flight 370

Posted on March 18, 2014 by Jenna Johnson

By JENNA JOHNSON

After Malaysia Air flight 370 went missing on March 8, the news media have been obsessed with finding it. Every TV station, network, and website offers viewers new developments, clues, and even theories at any opportunity.

The story even has celebrities captivated — Courtney Love chimed in tweeting a picture of the ocean with what appears to be oil on the surface that she thought might indicate where the plane landed. (Her theory was later rejected by crowdsourcing site, Tomnod.com).

Airline issues are often in the news, from excessive airport delays to mechanical difficulties and, unfortunately, sometimes a plane crashes. However, none of these stories make the top story of news websites for 11 consecutive days.

What makes this story so interesting is the mystery of it all. Audience attention has raised many questions: Why did the plane veer off course? Who was responsible? Was it an act of terrorism or simply a freak accident? And more importantly, why is this plane so hard to find it?

So far, many of these questions have been unanswered. The flight appeared to be on the correct course from Kuala Lumpur to Beijing until all contact was lost at 1:22 a.m. The Royal Thai Air Force radar and the Malaysian military radar were able to track the plane turning west over the Indian Ocean toward the Strait of Malacca.

Investigators theorize that the plane was intentionally steered off-course, but still have no working knowledge of the plane’s final fate.

I think it is rare and particularly interesting that a story is picked up while it has more questions than answers. It doesn’t even lend itself to news coverage well, as there is no footage of the actual plane. Newscasters can only offer the new developments and interview aviation experts, occasionally throwing in some b-roll of the Indian Ocean or the aircraft tracking system. The story has become slightly more conducive to television with the background checks on the pilots and interviews of family members. In this particular case, the lack of answers is actually what causes the story to not to be newsworthy, but to stay newsworthy for so long.

However, though Flight 370 still remains a mystery, what is not a mystery is how much the families of the missing must be suffering. The story is both a mystery and a tragedy, and as the story develops, I truly hope that the media gives due respect to those who are personally affected by it. At times it is easy to become enveloped in the conspiracy and suspense, but the media must also remember that the 227 passengers lost is more than just a number.

Prankvertising market strategy spreads

Posted on March 10, 2014 by Clara Bendayan

By CLARA BENDAYAN

Prankvertising is the name of the latest marketing fad sweeping the web.

Hidden cameras are strategically placed around the world, aiming to record people’s reactions to completely unexpected situations and spooky encounters.

A new company, Thinkmodo, has attempted to take over the market for young viewers that are most involved with viral videos.

Their most recent ad for the movie, “Devil’s Due,” garnered more than 35 million views on YouTube within the first seven days of being uploaded. The video spread like wildfire on social networking sites such as Facebook and Twitter.

Another popular ad from this company was their successful marketing ploy for the horror film titled, “Carrie.” Cameras were hidden inside a coffee shop in New York City and an actress appeared to be using telekinetic powers to throw objects and people (other actors) against a wall in rage.

The customers, unaware of the setup, were seen fleeing and swearing, seeking cover from this deranged woman who appeared to possess magical powers. Visual effects were also used to further enhance the mayhem.

This bizarre and unique marketing tactic achieved wonders as it increased awareness and promoted the movie greatly.

Another interesting part of this is that the company includes the behind-the-scenes footage where production crew members are seen setting up the prank. This pulls the viewer in from the start and grabs their attention for the duration of the video to see the results.

This novel marketing tactic is clearly serving its intended purpose, which is to use creativity to attract viewers and promote products and ideas. This emerges at a perfect time, as social media has compromised the average person’s attention span.

Additionally, the influx of advertisements seen everywhere — on buses, pop-up ads online, YouTube ads, for example — are flustering many consumers. People are beginning to ignore advertisements since they are too rampant and ubiquitous, diverting people’s attention elsewhere.

Prankvertising is a refreshing way to market as people are drawn in without reservations or restrictions since it’s spontaneous. People are demanding alternatives to traditional branding, and it’s an excellent way to utilize the power of the World Wide Web.

Thinkmodo founders James Percelay and Michael Krivicka, for content to go viral, the idea within it has to be really new. It has to be engaging and easy to search for. Since it’s new, you will find it when you search for it as there’s no other video like it.

I think this is an excellent strategy and it comes at a time where it will be most well received. We share videos through various social media outlets on a daily basis across countries. People love to see how others react to humorous or frightful situations, and our curiosities are piqued when the circumstances are as unique and unprecedented as this new marketing strategy.

Did media cause school shooting hoax?

Posted on March 7, 2014 by Taylor Hoff

By TAYLOR HOFF

On Thursday, March 6, 2014, around 2:30 p.m., a call was made to 911 claiming that a student at Beverley Hills High School was being held hostage by a student gunman.

After the school — and surrounding schools — were placed on lockdown and, after much investigation, it was determined that the call was a hoax.

Is it possible that the media are to blame for this inappropriate prank?

After all of the recent school shootings, such as those at Sandy Hook, many precautions have been taken at schools around the world. In addition, media attention over such situations have thrived.

Due to the increase in media attention and the extra focus on safety in schools, students may now be seeking their own personal source of attention through these events.

Because of the hyped up nature of the crime, students see the potential for the magnitude of reporting these events.

Besides the hostage hoax at Beverley Hills High School, an anonymous bomb threat was reported through social media site, Yik Yak, at San Clemente High School. This, too, turned out to be a hoax.

With the feared epidemic of school shootings, comes a possible epidemic of reported fake shootings. With the rise in recognition of the topic, comes a bigger gain of attention for each reported crime. Students know that all threats and tips will be treated with the utmost importance and seriousness.

This developing popularity, may be increasing the amount of fake tips, which in turn, can lessen the validity of future reports.

Violent backlash against Google Glass

Posted on February 26, 2014 by Jenna Johnson

By JENNA JOHNSON

The latest innovation from Google, the Google Glass eyepiece has recently caused quite a stir regarding the recording function of the device. Sarah Slocum, a tech writer, was allegedly harassed at a San Francisco bar for recording people with her Google Glass.

According to Slocum, the “Google Glass haters” gave her an obscene gesture, after which she turned on the record function of the device. She told them she was doing so and one man “ripped the Google Glass off [her] face and ran out of the bar.” The others reportedly robbed her of her phone and purse.

It is probably important to remember that the incident took place during the last call at a punk rock bar where the beer was flowing and the common sense was probably not. Still, it is interesting to note that both parties involved in Slocum vs. the “Google Glass Haters” reacted violently over a video recording that lasted barely more than 10 seconds.

We live in an age where many breaking news story videos are footage shot from a cell phone camera. The ease of Google Glass — portable, hands free, no fumbling for buttons — opens a whole new realm of opportunity in the digital age. The GoPro camera that straps onto objects such as a helmet is also hands-free, but the Google Glass allows for complete control of what is being captured. Although it would not be desirable for quality video in news, in a pinch, it could become any news-gatherer’s dream.

So what is causing the backlash with the public? How is recording on a Google Glass any different than whipping out a cell phone to take a quick video?

Some argue that it is because people can’t tell if they are being recorded or not. Google Glass advocates refute this by saying the Glass has a red light that turns on to indicate that it is recording.

Perhaps it is the fact that the Google Glass seems invasive by nature. The device can go wherever its owner goes and people find that type of technology more threatening than a video camera or even a cell phone.

Or maybe it’s because the Google Glass right now looks something reminiscent of a sci-fi flick.

I personally think that what it boils down to is that people are uncomfortable that they can’t easily see what the Google Glass is doing (as if it isn’t hard enough to get someone’s permission to be recorded anyway). The red recording button does exist, but it is small and definitely inconspicuous compared to a video camera or even a cell phone.

Bottom line, I think it is important to be upfront about recording people with any recording device. Google Glass is an amazing piece of technology, but the people pioneering its integration into society need to recognize the privacy concerns that arise with it.

Because if you’re ignorant about that, you’re bound to get your (Google) Glass kicked.

DIGITAL NEWS REPORTING

Journalism and Media Management Department, School of Communication, University of Miami

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